Businesses may be looking for Mailchimp alternatives for a variety of reasons. One of the main reasons is cost. While Mailchimp is a popular email marketing platform, it can be expensive, especially for businesses with large email lists. As businesses grow, they may need to send more emails or target more subscribers, and the cost of Mailchimp may become prohibitive.
Another reason businesses may be looking for Mailchimp alternatives is because of its user interface. While Mailchimp has made significant improvements to its user interface in recent years, some businesses may find it difficult to navigate or use effectively. Additionally, some businesses may be looking for a platform that offers more advanced features or better integration with other marketing tools.
Finally, businesses may be looking for Mailchimp alternatives because they want to explore other options or try out different platforms to see which one works best for them. With so many email marketing platforms available, businesses may be curious to see what else is out there and which platform best meets their needs.
Criteria for Choosing Mailchimp Alternatives
To evaluate Mailchimp alternatives, several key criteria should be considered, including pricing, features, user-friendliness, and unique selling points.
Pricing is a critical factor to consider, as different alternatives may offer different pricing plans depending on the number of subscribers or emails sent. It is essential to choose a platform that fits within the business’s budget and offers the required features.
Features are another important consideration when evaluating Mailchimp alternatives. Different email marketing platforms offer different features, such as automation, A/B testing, and segmentation, which can help businesses better target their audience and improve their email marketing efforts.
User-friendliness is also a crucial factor to consider, especially for those who are new to email marketing or may have limited technical knowledge. The platform should be easy to use and navigate, with clear instructions and minimal technical jargon.
Finally, unique selling points are essential when evaluating Mailchimp alternatives. Each platform has its unique features and benefits, such as advanced reporting or better integration with other marketing tools. By evaluating these unique selling points, businesses can determine which alternative aligns best with their business goals.
Overall, considering these criteria when evaluating Mailchimp alternatives can help businesses find the best email marketing platform for their specific needs and requirements.
Top 7 Mailchimp Alternatives for Email Marketing
Each Mailchimp alternative has its unique features and benefits. Here’s a brief introduction to each alternative and its main features:
- Constant Contact – Constant Contact is an email marketing platform that offers a drag-and-drop editor, automation workflows, and social media integrations. It also has features such as event management, surveys, and online donations.
- AWeber – AWeber offers automation workflows, drag-and-drop email builders, and a vast library of email templates. It also provides features such as email tracking, split testing, and subscriber segmentation.
- GetResponse – GetResponse is an email marketing platform that offers automation workflows, email templates, and landing page builders. It also provides features such as webinars, surveys, and transactional emails.
- ConvertKit – ConvertKit is an email marketing platform that focuses on creators and offers features such as automation workflows, email templates, and integrations with other tools such as WordPress and Shopify.
- Campaign Monitor – Campaign Monitor is an email marketing platform that offers automation workflows, email templates, and A/B testing. It also has features such as subscriber segmentation and a visual journey designer.
- Drip – Drip is an email marketing platform that offers automation workflows, email templates, and integrations with eCommerce platforms such as Shopify and WooCommerce. It also provides features such as tagging and subscriber scoring.
- Sendinblue – Sendinblue is an email marketing platform that offers automation workflows, email templates, and SMS marketing. It also has features such as landing page builders, chat functionality, and CRM integration.
By understanding the main features of each Mailchimp alternative, businesses can evaluate which platform best meets their specific needs and requirements.
Constant Contact
Pricing: Constant Contact offers a free trial for 60 days. After the trial, pricing starts at $20 per month for up to 500 contacts, with pricing increasing as the number of contacts increases. Constant Contact also offers discounts for prepaid plans.
Features: Constant Contact offers a drag-and-drop editor, automation workflows, and social media integrations. It also has features such as event management, surveys, and online donations. The platform provides over 100 customizable email templates and allows businesses to segment their audience based on interests, behavior, and location.
User-friendliness: Constant Contact is known for its user-friendliness and ease of use. Its drag-and-drop editor makes it easy to create professional-looking emails without any design experience. It also provides clear instructions and tutorials to help users get started and make the most of the platform.
Unique features and benefits: One unique feature of Constant Contact is its event management functionality, which allows businesses to create and promote events, manage registrations, and collect payments. It also provides real-time reporting and analytics to track the success of email campaigns and improve performance. Constant Contact’s customer support is also highly rated, with phone, email, and chat support available to assist businesses with any questions or issues.
Constant Contact is an affordable and user-friendly email marketing platform with a range of features that can help businesses improve their email marketing efforts. Its event management functionality and real-time reporting set it apart from other Mailchimp alternatives and make it a popular choice for businesses of all sizes.
AWeber
Pricing: AWeber offers a 30-day free trial. After the trial, pricing starts at $19 per month for up to 500 subscribers, with pricing increasing as the number of subscribers increases. AWeber also offers a discount for quarterly and annual plans.
Features: AWeber offers automation workflows, drag-and-drop email builders, and a vast library of email templates. It also provides features such as email tracking, split testing, and subscriber segmentation. AWeber offers integrations with a variety of third-party tools such as WordPress, PayPal, and Facebook.
User-friendliness: AWeber is known for its user-friendly interface and easy-to-use email builder. The platform offers a drag-and-drop editor and provides tutorials and guides to help users get started. It also offers live chat and phone support to assist users with any questions or issues.
Unique features and benefits: One unique feature of AWeber is its autoresponder functionality, which allows businesses to send targeted messages to subscribers at specific intervals. AWeber also provides a feature called “click automations,” which allows businesses to send targeted messages based on subscriber behavior, such as clicks or opens. Additionally, AWeber offers email tracking and analytics to help businesses improve their email marketing efforts.
AWeber is an affordable and user-friendly email marketing platform with a wide range of features that can help businesses improve their email campaigns. Its autoresponder functionality and click automations set it apart from other Mailchimp alternatives and make it a popular choice for businesses of all sizes.
GetResponse
Pricing: GetResponse offers a 30-day free trial. After the trial, pricing starts at $15 per month for up to 1,000 subscribers, with pricing increasing as the number of subscribers increases. GetResponse also offers a discount for yearly plans.
Features: GetResponse offers automation workflows, email templates, and landing page builders. It also provides features such as webinars, surveys, and transactional emails. GetResponse offers integrations with a variety of third-party tools such as Salesforce, Shopify, and WordPress.
User-friendliness: GetResponse is known for its user-friendly interface and easy-to-use email builder. The platform offers a drag-and-drop editor and provides tutorials and guides to help users get started. It also offers live chat and phone support to assist users with any questions or issues.
Unique features and benefits: One unique feature of GetResponse is its webinar functionality, which allows businesses to host and promote webinars directly within the platform. GetResponse also provides advanced email analytics to track the performance of email campaigns and improve performance. Additionally, GetResponse offers a feature called “Perfect Timing,” which sends emails at the most optimal time based on the recipient’s time zone.
GetResponse is a versatile and user-friendly email marketing platform with a range of features that can help businesses improve their email campaigns. Its webinar functionality and advanced email analytics set it apart from other Mailchimp alternatives and make it a popular choice for businesses of all sizes.
ConvertKit
Certainly! Here’s an overview of ConvertKit’s pricing, features, user-friendliness, unique features, and benefits:
Pricing: ConvertKit offers a free plan for up to 1,000 subscribers. After that, pricing starts at $29 per month for up to 1,000 subscribers, with pricing increasing as the number of subscribers increases.
Features: ConvertKit offers automation workflows, email templates, and integrations with other tools such as WordPress and Shopify. It also provides features such as customizable landing pages and forms, subscriber tagging, and segmentation.
User-friendliness: ConvertKit is known for its user-friendliness and ease of use. Its platform is designed with bloggers and creators in mind, making it intuitive for those who may not have technical knowledge. ConvertKit also offers tutorials and support to help users get started and make the most of the platform.
Unique features and benefits: One unique feature of ConvertKit is its ability to create custom opt-in forms and landing pages, which can help businesses increase their email subscribers. It also provides advanced automation features, such as visual automation builders and conditional logic, that allow businesses to create targeted email campaigns based on subscriber behavior. ConvertKit’s tagging and segmentation features also allow businesses to send more personalized and relevant emails to their subscribers.
ConvertKit is a powerful email marketing platform with a focus on bloggers and creators. Its user-friendliness and advanced automation features make it an excellent choice for businesses looking to improve their email marketing efforts. Its ability to create custom opt-in forms and landing pages, as well as its tagging and segmentation features, are unique advantages that set it apart from other Mailchimp alternatives.
Campaign Monitor
Pricing: Campaign Monitor offers a free trial for 14 days. After the trial, pricing starts at $9 per month for up to 500 subscribers, with pricing increasing as the number of subscribers increases. Campaign Monitor also offers a discount for prepaid plans.
Features: Campaign Monitor offers automation workflows, email templates, and A/B testing. It also has features such as subscriber segmentation and a visual journey designer. Campaign Monitor offers integrations with a variety of third-party tools such as Salesforce, Shopify, and WordPress.
User-friendliness: Campaign Monitor is known for its user-friendliness and easy-to-use email builder. The platform offers a drag-and-drop editor and provides tutorials and guides to help users get started. It also offers live chat and email support to assist users with any questions or issues.
Unique features and benefits: One unique feature of Campaign Monitor is its visual journey designer, which allows businesses to create and automate complex customer journeys. Campaign Monitor also provides advanced reporting and analytics to track the success of email campaigns and improve performance. Additionally, Campaign Monitor offers a feature called “segments,” which allows businesses to create targeted campaigns based on subscriber behavior, such as clicks or opens.
Campaign Monitor is an affordable and user-friendly email marketing platform with a range of features that can help businesses improve their email campaigns. Its visual journey designer and advanced reporting set it apart from other Mailchimp alternatives and make it a popular choice for businesses of all sizes.
Drip
Pricing: Drip offers a free trial for 14 days. After the trial, pricing starts at $19 per month for up to 500 subscribers, with pricing increasing as the number of subscribers increases. Drip also offers a discount for prepaid plans.
Features: Drip offers automation workflows, email templates, and integrations with other tools such as WordPress and Shopify. It also provides features such as customizable landing pages and forms, segmentation, and tagging. Drip’s advanced automation features allow businesses to create targeted campaigns based on subscriber behavior and preferences.
User-friendliness: Drip is known for its user-friendliness and ease of use. Its platform is designed with e-commerce businesses in mind, making it intuitive for those who may not have technical knowledge. Drip also offers tutorials and support to help users get started and make the most of the platform.
Unique features and benefits: One unique feature of Drip is its ability to create complex automation workflows that allow businesses to send targeted messages to subscribers at specific intervals based on behavior and preferences. Drip also provides advanced reporting and analytics to track the success of email campaigns and improve performance. Additionally, Drip offers a feature called “personalization tags,” which allows businesses to send more personalized and relevant emails to their subscribers.
Drip is a powerful email marketing platform with a focus on e-commerce businesses. Its user-friendliness and advanced automation features make it an excellent choice for businesses looking to improve their email marketing efforts. Its ability to create complex automation workflows and personalization tags are unique advantages that set it apart from other Mailchimp alternatives.
Sendinblue
Pricing: Sendinblue offers a free plan for up to 300 emails per day. After that, pricing starts at $25 per month for up to 10,000 emails per month, with pricing increasing as the number of emails increases. Sendinblue also offers a pay-as-you-go plan for businesses with irregular email volumes.
Features: Sendinblue offers automation workflows, email templates, and a drag-and-drop email builder. It also provides features such as A/B testing, SMS marketing, and chat functionality. Sendinblue offers integrations with a variety of third-party tools such as Salesforce, WordPress, and WooCommerce.
User-friendliness: Sendinblue is known for its user-friendliness and ease of use. Its platform offers a drag-and-drop email builder and provides tutorials and guides to help users get started. It also offers live chat and phone support to assist users with any questions or issues.
Unique features and benefits: One unique feature of Sendinblue is its SMS marketing functionality, which allows businesses to send text messages directly to subscribers’ phones. Sendinblue also provides advanced reporting and analytics to track the success of email campaigns and improve performance. Additionally, Sendinblue offers a feature called “Chat,” which allows businesses to engage with website visitors in real-time.
Sendinblue is an affordable and user-friendly email marketing platform with a range of features that can help businesses improve their email campaigns. Its SMS marketing and chat functionality set it apart from other Mailchimp alternatives and make it a popular choice for businesses of all sizes.
Pricing Plans Comparison
Here’s a comparison table for the pricing plans of each alternative to Mailchimp:
| Email Marketing Platform | Free Plan Available | Starting Price for Paid Plan | Number of Subscribers in Starting Plan | Additional Features in Paid Plan |
|---|---|---|---|---|
| Constant Contact | Yes | $20 per month | Up to 500 subscribers | Advanced reporting, automation, e-commerce tools |
| AWeber | Yes | $16.15 per month | Up to 500 subscribers | Advanced automation, email analytics, integrations |
| GetResponse | Yes | $15 per month | Up to 1,000 subscribers | Advanced automation, webinars, CRM |
| ConvertKit | Yes | $29 per month | Up to 1,000 subscribers | Advanced automation, customizable opt-in forms, subscriber tagging |
| Campaign Monitor | 14-day free trial | $9 per month | Up to 500 subscribers | Visual journey designer, advanced reporting, segmentation |
| Drip | 14-day free trial | $19 per month | Up to 500 subscribers | Advanced automation, personalization tags, segmentation |
| Sendinblue | Yes | $25 per month | Up to 10,000 emails per month | SMS marketing, chat, CRM integration |
Note: Prices and features are subject to change, and additional pricing plans and features may be available beyond those listed in this table. It is always recommended to research and compare the latest pricing and features before making a decision.
Budget Recommendations
For those on a tight budget, the best options are Constant Contact and AWeber, as they offer plans starting at $20 and $16.15 per month, respectively, for up to 500 subscribers. Both of these platforms offer advanced reporting and automation features, making them a great choice for businesses looking to improve their email marketing efforts without breaking the bank.
For mid-range budgets, GetResponse, Campaign Monitor, and Sendinblue are good options. GetResponse offers plans starting at $15 per month for up to 1,000 subscribers and provides advanced automation, webinars, and CRM features. Campaign Monitor has plans starting at $9 per month for up to 500 subscribers and offers a visual journey designer, advanced reporting, and segmentation. Sendinblue has plans starting at $25 per month for up to 10,000 emails per month and provides SMS marketing, chat, and CRM integration features.
For those with larger budgets, ConvertKit and Drip are great options. ConvertKit offers plans starting at $29 per month for up to 1,000 subscribers and provides advanced automation, customizable opt-in forms, and subscriber tagging features. Drip has plans starting at $19 per month for up to 500 subscribers and provides advanced automation, personalization tags, and segmentation features. These platforms are best for businesses that require more advanced features and customization options.
Feature Comparison
A comparison table detailing the features offered by each Mailchimp alternative:
| Email Marketing Platform | Automation Workflows | Email Templates | A/B Testing | Segmentation | Landing Pages | SMS Marketing | Chat | Integrations |
|---|---|---|---|---|---|---|---|---|
| Constant Contact | Yes | Yes | Yes | Yes | Yes | No | No | 400+ |
| AWeber | Yes | Yes | Yes | Yes | No | No | No | 700+ |
| GetResponse | Yes | Yes | Yes | Yes | Yes | No | No | 200+ |
| ConvertKit | Yes | Yes | Yes | Yes | No | No | No | 90+ |
| Campaign Monitor | Yes | Yes | Yes | Yes | No | No | No | 250+ |
| Drip | Yes | Yes | Yes | Yes | Yes | No | No | 100+ |
| Sendinblue | Yes | Yes | Yes | Yes | Yes | Yes | Yes | 50+ |
Note: This table is not exhaustive and the features of each platform may change over time. It is important to research and compare the latest features before making a decision.
In general, all of these platforms offer similar features, but the specific features and integrations available may vary. It is important to evaluate each platform based on the features that are most important for your business’s specific needs.
Which Mailchimp Alternative is Best Suited for Your Skill Level?
For beginners or those without much technical knowledge, the best options are Constant Contact and AWeber. Both of these platforms are known for their user-friendly interfaces and easy-to-use drag-and-drop email builders. They also offer a range of pre-designed email templates that make it simple to create professional-looking emails without any design experience. Both platforms also offer extensive resources such as tutorials, webinars, and customer support to help beginners get started.
For intermediate users or those looking for more advanced features, GetResponse and Campaign Monitor are good options. These platforms offer more advanced automation workflows, segmentation options, and integrations with other marketing tools. They also provide analytics and reporting features that can help users optimize their campaigns. However, these platforms may require more technical knowledge and experience to fully take advantage of their advanced features.
For advanced users or those with technical expertise, ConvertKit and Drip are great options. These platforms provide more customization options, such as customizable opt-in forms, subscriber tagging, and personalization features. They also offer advanced automation workflows that allow for more complex and personalized campaigns. However, these platforms may have a steeper learning curve and require more technical knowledge to fully utilize their advanced features.
It’s important to note that regardless of skill level, all of these platforms offer customer support and resources to help users get started and optimize their email marketing efforts.
Final Thoughts
While Mailchimp is a popular and well-known email marketing platform, it may not be the best fit for every business. As businesses grow and their needs change, it’s important to evaluate different email marketing platforms and consider whether there are alternatives that may better meet their needs.
By considering alternatives to Mailchimp, businesses can benefit from a wider range of features, integrations, and pricing options. Each alternative has its own unique strengths and weaknesses, so it’s important to carefully evaluate each platform and determine which one is the best fit for your business.
Overall, the key is to find an email marketing platform that is easy to use, affordable and provides the features and integrations that your business needs to succeed. By doing your research and considering different alternatives to Mailchimp, you can find the right platform to help you grow your business and achieve your marketing goals.